Eco-Chic: The Fashion Paradox is another informative publication from the author of Fashioning Fabrics: Contemporary Textiles in Fashion (2006), and Knitwear in Fashion (2002). Sandy Black is Professor of Fashion and Textile Design and Technology at the London College of Fashion, University of the Arts and clearly understands the importance of fashion in terms of the innate human desire for change and personal adornment. The paradox of fashion transience vs. sustainability frames the book and is explored throughout four main sections. Topics address current trends towards environmental awareness in the fashion industry, the role of design and designers, fibers, and fabrics. Much of her discussion is seen through the lens of “fast fashion” and “slow fashion” and questions whether it is possible to provide more conscientious designs that will satisfy consumers who are used to cheap and fast clothing. Approaching the subject from an “if you build it they will come” perspective, the highlight of this book is the abundance of full color images and in-depth profiles of companies and designers who have already made a commitment towards greening the fashion industry.